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By Greg Niemann
Even supposing its brown trucks are on each block and its supply provider reaches greater than 2 hundred international locations, UPS is one of the world’s such a lot underestimated and misunderstood businesses.
For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of the way a small messenger provider turned a company significant. Big Brown unearths the outstanding 100-year background of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20 th century. Casey pursued a Spartan company philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that remains mirrored in UPS tradition today.
Big Brown examines all of the seeming paradoxes approximately UPS: from its conventional administration variety and strict regulations coupled with excessive worker loyalty and powerful exertions family; from its ancient “anti-marketing” bias (why brown?) to its sterling model loyalty and attractiveness for quality.
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